Val Fox
Attribution Models: Achieving Alignment on your Marketing Spend
Today’s marketers have no lack of channels (paid search, display, social media, blog posts, videos, emails, events, direct mail) to...
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Val Fox
Jul 15, 20222 min
Savvy communications: The key to accelerating strategic initiatives
With universities turning the page on the pandemic and refocusing campus communities on strategic planning, branding, and other strategic...
Val Fox
Jun 8, 20224 min
Case study: Harness customer insights to drive product innovation, message alignment and more
CMOs build credibility and value to the business with customer insights
Val Fox
Apr 21, 20224 min
Healthcare Content Marketing: A Prescription for Success
Healthcare Adopts Direct-to-Consumer Playbook Updated 11/2/21 The direct-to-consumer market for medicine has been on the rise since 2013,...
Val Fox
Oct 27, 20212 min
Accelerate the customer journey through insights
Leveraging insights from prospect or customer research can improve practically every metric you’re aiming for. Activating these...
Val Fox
Feb 2, 20211 min
Healthcare Portal Gets a SEO Check-Up
Updated 11/2/21 For 40 years, Emerson Ecologics has been a vital link between integrative doctors and their patients and as part of their...
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